The regular way – trying something new

Byryan

Think about the lawyers who’ve been hugely successful doing what they have done for 20-30+ years in law firms. They aren’t seeing the shift to needing to be technically competent, using technology to be more efficient, using social media to connect with potential clients, or restructuring their firm to take advantage of a variety of skills that may or may not live within their lawyer ranks. They aren’t seeing it because they’ve been doing it the regular way, and it’s been working. There hasn’t been anything that would shake them out of that.

Source: Seth Godin on Change, and Law Firms

I’m pretty sure what Mike says about lawyers can also be said about schools. And anything Seth Godin says is gold!

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