“To do two things at once is to do neither.” It’s a great smackdown of multitasking, isn’t it, often attributed to the Roman writer Publilius Syrus, although you know how these things are, he probably never said it. What I’m interested in, though, is — is it true? I mean, it’s obviously true for emailing at the dinner table or texting while driving or possibly for live tweeting at TED Talk, as well. But I’d like to argue that for an important kind of activity, doing two things at once — or three or even four — is exactly what we should be aiming for.
There are a multitude of times where multitasking is unavoidable, and I’m not talking about walking and chewing gum at the same time. So, what can we do to stay creativity during multitasking?