The speed at which Pokemon Go has spread is unprecedented. Less than a week after launch, this augmented reality mobile exploration game has been installed on twice as many phones as Tinder, it has double the engagement of Snapchat, and it is eclipsing Twitter in its percentage of daily active users.
People are spending so much time journeying around looking for Pokemon that getting sore legs from playing for hours on end has practically become its own meme.
Yes, another post about Pokémon Go! In today’s culture it is not too often that something comes along that seems to have an awareness among a majority of people. I’m already thinking about how to use Pokémon Go this fall with the school.
Who’s going to be the first candidate to leverage Pokémon Go?