The affluent are spending more on inconspicuous items, including education

Rather than filling garages with flashy cars, the data show, today’s rich devote their budgets to less visible but more valuable ends. Chief among them is education for their children: the top 10% now allocate almost four times as much of their spending to school and university as they did in 1996, whereas for other groups the figure has hardly budged. They also invest heavily in domestic services such as housekeepers, freeing up time that the less fortunate must spend on chores.

Source: Modern American elites have come to favour inconspicuous consumption

Interesting look at how the rich spends their money, especially the psychology behind their spending habits.

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