A technology genius always has two basic options. For example, he can dedicate his work to creating a medical breakthrough that will save thousands of lives—or he can develop an app that will let people amuse themselves. In most cases, the technology genius will be pushed to focus on the product that has the potential to create millions of dollars in profits. Profit is the North Star of conventional economics. Lacking a collective destination, the only highway sign we follow is the North Star of profit. Nobody is putting up any highway signs that will lead the world toward a collectively desired destination.
What? Snapchat filters won’t change the world? Inconceivable!