Chase says that ads created by Persado’s machine learning performed better than ads written by humans, with a higher percent of consumers clicking on them—more than twice as many in some cases. The difference can be as simple as what word choice resonates with consumers. One digital ad written by humans read, “Access cash from the equity in your home.” However, Persado’s version, “It’s true—You can unlock cash from the equity in your home,” performed better with customers.
Amazing that computers have gotten this good at writing. And kind of scary.