Data Disruption – #TheDataWontFixItself

…if you pick Customer Engagement then the Digitized Solutions will follow to match what your customer wants. An example of starting from the other side is Apple, which followed Henry Ford’s mantra of not asking the people what they want (“people would have asked for faster horses”), but rather built the musicplayingtelephonecameraPC for a public that was intent on asking for the smallest possible cellphone. Who knew?

Source: Data Disruption – #TheDataWontFixItself

There’s a great line in The Smurfs movie, “He gave me what I asked for, not what I want.” I’m a big proponent of data-informed, not data driven.