Do you need a “personal brand”?

By: Cristiano Betta

I’m following you on Twitter, and I’ve been reading your blog on Inc. for the past few months. Today, I read your post about personal branding. It got me thinking, what I am really doing here on social media and does someone like me even need a personal brand? It’s not like I’m a senior executive or some hot shot entrepreneur. I consider myself to be a low-level employee that advanced past entry-level but then kind of got stuck.

Source: Do I Really Need a Personal Brand? |

Twenty years ago were teachers talking about their brand? Probably not, even though to their students they had a brand, if only through reputation. Nowadays, teaching is a more visible occupation, especially when you add social media.

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