I’m following you on Twitter, and I’ve been reading your blog on Inc. for the past few months. Today, I read your post about personal branding. It got me thinking, what I am really doing here on social media and does someone like me even need a personal brand? It’s not like I’m a senior executive or some hot shot entrepreneur. I consider myself to be a low-level employee that advanced past entry-level but then kind of got stuck.
Twenty years ago were teachers talking about their brand? Probably not, even though to their students they had a brand, if only through reputation. Nowadays, teaching is a more visible occupation, especially when you add social media.
In “The Essays of Warren Buffett: Lessons for Corporate America,” the Berkshire Hathaway CEO lays out a problem that plagues many businesses: prioritizing short-term goals over long-term success. “If management makes bad decisions in order to hit short-term earnings targets, and consequently gets behind the eight-ball in terms of costs, customer satisfaction or brand strength, no…
Ernst and Young was the first prominent graduate employer to decide that its own entry criteria were a more accurate judge of job applicants than the degree classifications on their CVs. But similar moves away from a reliance on degree grades are now taking root at other big accountancy firms PwC and Deloitte, too. Source: What skills do…
Over the past decade, academic research has increasingly examined issues of multitasking and distraction as people try to squeeze more activities into their busy lives. Prior to the Internet age, some cognition science research focused on how behavior might be better understood, improved and made more efficient in business, hospital or other high-pressure settings. But…
The mainstreaming of the popular roleplaying game Dungeons & Dragons has significantly changed how people address and understand the game. It’s become a spectator sport and a way for some gamers to earn their living. D&D gameplay and its symbolism have become a significant plot point in geek-oriented TV shows like Stranger Things and The Big Bang Theory. It’s the subject of copious scientific…
Suppose, a litre of cola costs US$3.15. If you buy one third of a litre of cola, how much would you pay? The above may seem like a rather basic question. Something that you would perhaps expect the vast majority of adults to be able to answer? Particularly if they are allowed to use a…
Tests like the SAT, ACT, the GRE—what I call the alphabet tests—are reasonably good measures of academic kinds of knowledge, plus general intelligence and related skills. They are highly correlated with IQ tests and they predict a lot of things in life: academic performance to some extent, salary, level of job you will reach to…
