Most people make relatively few personal experiments, in both small and big things. The cost of passivity is enormous.

Source: Why Trying New Things Is So Hard to Do

The opening story on pop struck home for me. For the longest time I would never get a pop from the gas station’s self-serve fountain machine because I just didn’t think I’d like it. But now, I almost exclusively get a fountain drink. It tastes good and is a lot cheaper.

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