Many adults in the US read no more than a book a year. That’s because books aren’t assigned after you’ve got your paperwork done.

We’re surrounded by chances to learn, and yet, unless it’s sugarcoated or sold in the guise of earning a scarce credential, most of us would rather click on another link and swipe on another video instead.

Source: How much is that piece of paper in the window? | Seth’s Blog

Seth hits the nail on the head, how do we get students to think of themselves as high performers?