There is so much mediocrity in the world, and mediocre things can, and are, popular. Why try harder?
Every author secretly thinks their books are uniquely special, but the vast majority of books don’t sell. I haven’t been blogging regularly for eight months, and I still get urgent emails from authors, wondering why their sales are slumping. They ask if it’s their covers, or if the market is crashing, or if they aren’t doing the right kind of marketing.
But none of them ever ask if they self-pubbed too soon, before the book was Grade A. Writers are a pretty insecure bunch, but I’ve never met one who blames their sales on their bad writing.
I gotta say, it’s seductive to think I could self-pub these three books instantly, make some money, not worry about the anticipated three star average (I encourage writers to not look at their reviews, and I usually don’t), and immediately move on to something I know will sell better.
But I won’t do that. I’ll put in the time and make these books better. Money is nice. Having more time is nice. However, the nicest thing of all is having pride in my work.
Pamela Paul’s memories of reading are less about words and more about the experience. “I almost always remember where I was and I remember the book itself. I remember the physical object,” says Paul, the editor of The New York Times Book Review, who reads, it is fair to say, a lot of books. “I…
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I popped my head into one session: there were only two people in the room — talking about Mentoring New Principals. Initially, I was saddened at the small turnout in this particular session. Until I realized the these two people would not have met and had a professional discussion about a topic both cared about if it wasn’t…